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MO SALAH X ADIDAS FOOTBALL F50 ELITE FG
SHOT AT [UN.TITLED] STUDIO - STUDIO 1
ADIDAS FOOTBALL UNVEIL THEIR LATEST COLLABORATION OF F50 ELITE FIRM GROUND SHOES WITH THE WORLD RENOWNED LIVERPOOL FC PLAYER MOHAMED SALAH. THE COLLECTION ELEVATES THE REBOOTED F50 SILHOUETTE THROUGH THE LATEST LIGHTWEIGHT AND PRECISION ENGINEERING TECHNOLOGY WHILE GROUNDING ITSELF THROUGH THE CULTURAL CONTEXT OF SALAH'S EGYPTIAN HERITAGE.CLIENT: ADIDAS
SENIOR MANAGER: ATHLETE ACTIVATIONS: NIKOLAI EHRENTRAUT
JELLYFISH PRODUCER: TOM KIRKIN
SENIOR FOOTBALL PLAYER MANAGER: SEAN DOHERTY
AGENCY: THE MIDNIGHT CLUB
SENIOR PRODUCER: VERITY COUSINS
PRODUCTION ASSISTANT: MOLLY ARMER
SENIOR ART DIRECTOR: LAUREN MUSTEO
CREATIVE DIRECTOR: MARCOS BALBINO
GROUP CREATIVE DIRECTOR: CAL AL JORANI
CLIENT DIRECTOR: SHUBY AGORO
DESIGNER: VICTORIA GATTPHOTOGRAPHER: THOMAS VAN KRISTEN
1ST ASSISTANT: PAUL SKULIMMA
2ND ASSISTANT: JACK GIBBONS
3RD ASSISTANT: TOM GRIFFITHS
DIGI TECH: AMIN MUSA
1ST AD: BILLIE HALLOWS
2ND AD: SARAH PALMER
AD RUNNER: THATO MALINGA, ROWAN JAMES BROWN, GARETH SOENS HUGHES, TOM COSTELLO
HMUA: HANNAH SORCHA
STYLIST: BRIAN GALLO
STYLING ASSISTANT: ANNIE ERRINGTON
PRODUCTION DESIGN: AZTEC STUDIOSPOST-PRODUCTION: ZERO
POST PRODUCER: ANNABEL MILLS
POST PRODUCTION DIRECTOR: JASON LANNAMAN
EDITORS: SAM BELl, TERRY PAUL
RETOUCHER: CAITLIN DAVIS TILLBROOK
BODY DOUBLE: FELIPE LIRA (SPORTS ON SCREEN)
STAND IN: HENRY OGUNBY (MINT CASTING)
MEDIC: R&D MEDICAL
CATERING: MADE CATERING
COFFEE: DC COFFEE
SECURITY: CAPRICORN
RESOLVED THROUGH THREE COLOUR WAYS, "FTWR WHITE", "GOLDEN BEIGE" AND "THERMAL GOLD MET" THE F50 ELITTE FEATURES A MOSAIC ARRAY OF SPECKLED HIEROGLYPHS THROUGHOUT THE SILHOUETTE OF THE SHOE; A KEY CULTURAL STORYTELLING MOTIF MIRRORED THROUGHOUT THE WIDER CONTEXT OF THE CAMPAIGN'S MONOLITHIC SET DESIGN
