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SHOT AT [UN.TITLED] STUDIO
SPORTSWEAR AND CULTURAL GIANT ADIDAS ORIGINALS TEAMS UP WITH MANCHESTER-BASED INFLUENCER, ENTREPRENEUR, AND FASHION DESIGNER MOLLY-MAE HAGUE FOR A PALETTE-DRIVEN REIMAGINING OF THE ICONIC ADIDAS SAMBA AND ADIDAS ORIGINALS SUPERSTAR IICLIENT: ADIDAS ORIGINALSTALENT: MOLLY-MAE HAGUEVP OF BRAND NORTH EUROPE: STEVE MARKS
SENIOR BRAND ACTIVATION MANAGER: GRACE KELSHAW
UK BRAND ORIGINALS: LAURA COVENEY
BRAND COMMS MANAGER: DIJANA KRNJAJIC
GLOBAL SOCIAL MANAGER: POOJA POOPAT
GLOBAL SOCIAL ASST MANAGER: LIZZIE HOLDER
TALENT AGENT: FRANCESCA BRITTON
AGENCY: U-DOX
EXECUTIVE CREATIVE PRODUCER: DALIA BUCINSKAITE
SENIOR CREATIVE: DAYO MOSHOOD
CREATIVE: IMOGEN WILSON
CREATIVE: MIA ROBERTS
ACTIVATIONS DIRECTOR: FRANCESCA O’BRIEN
ACCOUNT DIRECTOR: BECKY BURCHELL
SENIOR CREATIVE PRODUCER: DAYO MOSHOOD
PRODUCTION MANAGER: AMEERAH AYYAD
SENIOR CREATIVE PRODUCER: DAYO MOSHOOD
PRODUCTION MANAGER: AMEERAH AYYAD
PHOTOGRAPHER & DIRECTOR: MAXIMILLIAN HETHERINGTON
1ST ASSISTANT: BARNEY ARTHUR
DIGI OP: AMIN MUSA
1ST AD: SARAH JANE JONES
DIRECTOR OF PHOTOGRAPHY: JACK HAMILTON1ST AC: DANNY USMAN
2ND AC: KEN CARSON
DIT: FAISAL MUHAMMAD
PLAYBACK: AL TOPPING
GAFFER: MARK NOLAN
SPARK: JACK WAKEFIELD
SPARK: SCOTT ATKINSON
SPARK: ADAM TAYLOR
RUNNER: MARIA MOSS
RUNNER: CONNOR MURTAGH
RUNNER: SEAN VITA
STUDIO ASSISTANT: LOIS
STYLIST: GEORGIE GRAY
STYLIST ASSISTANT: TAMAR GALLAGHER
HAIR: JACK LUCKHURST
MAKE UP: HOLLIE FLYNN
MANICURIST: MILLIE HORTON
BTS: LUKE LAYSON
MEDIC: KATE HODGES
BODY DOUBLE: STACEY HANNANTTHE CREATIVE CONCEPT, CENTERING UNDERSTATED, FEMININE, ELEVATED, AND EASY TO WEAR SILHOUETTES IS A MIRROR INTO MOLLY-MAE’S OWN PERSONAL STYLE. BEING ROOTED IN MOLLY-MAE’S LONG-STANDING CONNECTION TO THE BRAND, ADIDAS DESCRIBES THE PARTNERSHIP AS A "NATURAL EVOLUTION" OF THEIR RELATIONSHIP - WITH THE INFLUENCER ALREADY KNOWN FOR FREQUENTLY STYLING ADIDAS TRAINERS AND SPORTSWEAR INTO HER EVERYDAY NEUTRAL-TONED WARDROBE.
THE MATCHA-INSPIRED SAMBA BRINGS A FRESH, MODERN TWIST TO THE CLASSIC ADIDAS SAMBA. FEATURING A PASTEL GREEN UPPER WITH OFF-WHITE STRIPES, A GUM SOLE, AND DOUBLE LACES IN WHITE AND BLUSH PINK, GIVING IT A SUBTLE BUT PLAYFUL, FEMININE EDGE.
THE LATTE-INSPIRED SUPERSTAR II REIMAGINES THE CLASSIC ADIDAS SUPERSTAR WITH A SOFT, STRIPPED BACK PALETTE. FEATURING A CREAM-WHITE UPPER WITH DEEP BROWN STRIPES, A SIGNATURE SHELL TOE AND LAYERED LACES IN COFFEE-TONED SHADES, RESULTING IN A CONTEMPORARY, POLISHED YET WARM FEEL.
